To date, online video has seen significant growth from consumer interest in user-generated content and the relatively recent move of premium content, such as TV shows, away from the traditional living room setting and onto the Internet. Despite the steady increase in video views, online video revenues have seen limited growth over the past several years. Looking forward, IDC expects the online video opportunity to progress even in a weak economy. In this telebriefing, Elizabeth Curtis and Greg...

To date, online video has seen significant growth from consumer interest in user-generated content and the relatively recent move of premium content, such as TV shows, away from the traditional living room setting and onto the Internet. Despite the steady increase in video views, online video revenues have seen limited growth over the past several years. Looking forward, IDC expects the online video opportunity to progress even in a weak economy. In this telebriefing, Elizabeth Curtis and Greg Ireland of IDC's Consumer Markets: Video team will offer new insights into the online video market and how it will grow over the next several years, even as a volatile economy limits growth of premium TV services. Key topics to be addressed in this telebriefing include: Which content types and online video players will draw considerable video views in the short and long term? Which content types will offer content owners revenue opportunities, even in a weak economy? Which business models will emerge as the winners across the various types of online content? Which consumer electronics devices are best positioned to move video back to the living room? What does the growth of online video mean to traditional pay TV service providers?

Read more at: http://www.idc.com/getdoc.jsp?pid=23571113&containerId=TB20090122.

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