ITI is a marketing consultancy providing services to software platform companies, and their eco-system partners. We advise clients on customer recruitment and retention strategies using on-line and off-line direct marketing, and specialize in targeting social networks of purchasing influencers. More often than not, these influencers are software developers and development managers. ITI works closely with clients and our partner network to build communication programs that influence the influencers.

Representative customer engagements include:
Development of content-based marketing programs
Optimization of e-mail direct marketing campaigns
Landing page and user experience optimization
Continuity marketing programs targeting prospects and existing customers
Web-based customer community building

Our staff and associates have developed programs for a range of technology companies, including some of the largest US-based IT product and services vendors.

The ITI site, and our search site: www.finditanswers.com are resources provided to the professional IT community.